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The idea for this service started four years ago when a friend, who is a retail consultant, asked if I could design and provide a simple, yet sophisticated method to count the customer traffic in and out of one of his client's stores. After two years of design and development, and another two years of live field trials, we offer a turn key, "outsource" information, business service. Unlike other companies that offer "systems" or "products" that measure retail customer traffic, we are a turnkey retail business service provider. The business case is straight forward. A great deal of time, money and effort is expended on selecting sites, building the store, staffing and training, not to mention 3-6% of gross sales on promotions and advertising. Doesn't it make sense to measure the efficiency at which you turn opportunity (customer traffic) into actual sales? By understanding this key measure, you can improve execution of company strategies and gain more efficiency and profits. Specialties Include:
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