National account sales programs have been around for years. Recently their popularity has made the term generic. Seems like everyone has a program like this, or so they say.
A true national account/global account/strategic account/major account program is one that leverages your company's unique culture, technical expertise, distribution, manufacturing, R & D expertise or customer service capabilities into a sustainable competitive advantage over your competition.
Matterhorn Consulting has the experience to help you design, organize and implement a high quality, results-oriented program. Our experience is based on 21 years of successful field experience selling and managing a sales team that serviced Fortune 500 companies.
